I’m naturally all for British/Danish collaborations! It’s working well in our household, and so I was excited to read that Danish high street brand Vero Moda has hired British singer, Lily Allen, to design three new collections for them. The first having already launched.
Lily Allen considers herself more of a consultant than an actual designer having played a big part in the choice of colours, materials and cuts more than having physically sketched out the clothes, but the first collection definitely holds the essence of Allen. She’s also modelling the campaign and thereby follows in the footsteps of fellow Brits Kate Moss and Alexa Chung. Loving the cute Christmassy video from the shoot!
Check out the video and the first of the three collections here if you fancy some Danish design with a British twist to update your winter wardrobe. The palette contains mainly black, white and shimmering greys with dusty turquoise and Bordeaux thrown in for good measure. Clean, simple and just a little bit rock ‘n’ roll!
Here are my favourite pieces from the first collection. Easy to pair with statement jewellery, red lips and heels. Perfect for a night out before Christmas!
Sleeveless top: £30 – Skinny Jeans: £45 – Faux Leather Jacket: £66 – Dress: £42
What do you prefer to dress in for a night out? And what do you think of Lily Allen’s collection for Vero Moda?