The Potato Project on 27 Noel Street in Soho

The poor potato suffered a set back in the early part of this millennium, when a carb-fearing crowd named the vegetable enemy number one. But the potato holds lots of vital vitamins and is a great and healthy alternative to bread. Especially the sweet potato.

Russian-born Ksenia thought it was time to bring back the potato, which used to dominate not only dinner tables in Scandinavia and Northern Europe, but in wearing a jacket also served as a meal for many Brits. At her place The Potato Project in London’s buzzing Soho district you’ll find traditional takes on the good old jacket potato with fillings such as Cornish butter and tuna mayo. But if you are a little more adventures you can also choose spicy chili beef with blue cheese. Or a delicious teriyaki chicken to satisfy your hunger. Along side various salads and smaller dishes there should be something for everyone and the menu is updated to suit the season.


The small cafe caters to business people and tourists during the week, with most people grabbing their jacket as a takeaway and to families on Saturdays. They have a large table downstairs perfect for groups.

Situated at 27 Noel Street just off Oxford Street between Oxford Circus and Tottenham Court Road tube stations The Potato Project makes an ideal pit stop with the kids. And on Saturdays your little ones eat for free!


Our ball-obsessed boy quickly spotted the boxes of potatoes

You’ll definitely not leave hungry. The potato, whether you choose a white or sweet version, is very filling. But if you have room for more they also do a selection of desserts.

We visited The Potato Project last week after a family day out to the cinema. Between 3 adults and two kids we shared the following:

  • Jacket Potato with Chili beef and Blue Cheese
  • Jacket Potato with Tuna Mayonnaise, Roasted Sweetcorn and Pickled Red Onion
  • Sweet potato with Chicken Teriyaki
  • Watercress salad with sweet potato and strawberries
  • Gazpacho with goat’s cheese
  • Salted Caramel Ice Cream
  • Coffees
  • Soft drinks


Caspian especially liked the sweet potato and strawberry summer salad. He looked so grown up as he sat at the rustic wooden table. I suggested they invest in a couple of high chairs, though at 18 months our little monkey managed to sit on his own really well.

The busy kitchen upstairs prepares all the food fresh, and you can really taste that they use quality ingredients.


The dishes are reasonably prices with main courses ranging from £5.20 to £6.75. They serve a variety of drinks, though no alcohol, including birch three water and barista coffees.

We will definitely go again when we’re in town next and can highly recommend this as a great and much healthier alternative to the high street fast food restaurants in that area.

NB! Please note we received the meal free of charge in exchange for this review. All words and opinions are my own.

Petite Pudding
Keep Calm and Carry On Linking Sunday


  1. Look sooo yummy!! The chicken teriyaki looks amazing. Its great to see these type of places opening up to give a little variety and spice to the normal restaurants out there. It looks fab:)
    Thanks so much for linking up at #KCACOLS. Hope you come back again next Sunday.
    Mainy x

  2. Sounds lovely, I love a good old Jacket spud, still working on trying to get the kids to eat them as their such an easy meal to do! #KCACOLS

  3. Yum! I love potato – in any way, shape or form! This looks delicious too – I’m def going to visit next time we’re in Soho!
    Love your little boy’s outfit too – so cute!

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