As dramatic as it may sound, the quality of the photos on your website can quite literally make or break it. The majority of the time, photos are overlooked. It can be the last thing brands focus on. Especially when it comes to perfecting the components of their website. However, the right photos can make the biggest impact on your site. They grab a potential customer’s attention straight away. It can also streamline the user experience when navigating a website. The advice given here will emphasize the use of quality photography. It may seem unnecessary at first, but taking the time to take quality photos or even better hire a professional can ensure your brand is represented accurately. For more information, here is some advice from this digital marketing agency in Hertfordshire on the importance of good photography on your website.
GREAT SNAPS CAN CONVERT LEADS
Alongside unique content, websites that feature high-quality photos will naturally gain the most interest and attention online. This simple addition will ensure that your website has more visits due to the way it benefits its visitors. Users will want to spend longer on your site, which increases the chances of them engaging with everything your brand has to offer. While as a photographer I would recommend seeking their skills it is important to note that great photos don’t have to be produced by a professional. However, putting in that little extra time and money may be well worth it later on. If you experiment with shooting your own imagery focus on good lighting. Shoot near a window indoors or use the glorious outdoors to showcase products. Invest some time in learning basic editing skills as well.
USE HIGH-QUALITY PHOTOGRAPHY ON SOCIAL MEDIA
Social media is the home to unique and interesting photography. Sharing high-quality images will ensure you receive a lot more coverage for your brand and will most certainly increase engagement through likes, comments and shares. You can seek to promote user-generated content or hire a social media manager to deal with that side of things.
GOOD PHOTOS ALSO AID SEO
The main aim when it comes to photos on a website is to attract users. To overall create a better experience. Whilst it is okay to add stock photos to your site, SEO loves the use of unique images. The more original your photos are, the better the chances of you ranking on relevant searches.