Looking for an investment piece for your wardrobe? Read my post on new cashmere brand LondonW11.

“LondonW11 is a new British luxury brand specialising in cashmere from Scotland and Italy.  They are passionate about their products and where they are made ensuring it’s only the highest quality and best methods used.”

Are your children better dressed than you? This is the case on most days in our house. I spend time and money selecting soft, organic pieces for Caspian, but often neglect my own wardrobe. As I like to feel comfortable, but still look presentable even if I’m in a hurry I’ve therefore started to invest in capsule pieces I can build around and where I love every item.

In my 20’s I mainly shopped high street brands. It suited my fast changing taste and often limited budget. But I found that the pieces lost their shape after a couple of washes or looked worn quickly. I hadn’t quite understood what an investment item meant and how you can benefit from a few staple pieces. Also, I didn’t really get what suited me.

Now I believe in a beautiful leather bag, comfortable but gorgeous shoes, simple yet sparkly jewellery, fitted jeans, quality cashmere and a good coat. I pair these items with more affordable basics like t-shirts, blouses and dresses.

On my birthday this year Daddy Long Legs presented me with a stunning watch as a slightly belated push/birthday present. I adore it and it hasn’t left my wrist since February. I still like to buy the odd crazy trend, if I feel it works for me. Though generally I’ve become more aware of finding quality pieces that will last me longer and are classic and stylish, but hopefully not boring!

Not only do I love cashmere, I also adore a good cardigan. It hides all sorts of sins and it can really lift an outfit and give you a touch of elegance. And that is exactly what I feel this gorgeous grey one from LondonW11 does. It falls beautifully and is super soft. My only critique is that the sleeves are a little too wide for my liking. That’s mostly because I’m clumsy and end up dipping them in or getting them caught on things. I’m thinking it will be perfect in winter though where I might wear more layers underneath and for now I just roll them up like in the photos below.

I would wear this out for lunch with jeans and a white t-shirt. For a work meeting with a shirt and black trouser. I’ll also be taking it with me to BritMums Live next week to cater for the fickle English weather.

Here I’ve gone for a more casual look with a pair of grey leggings from White Stuff and a black t-shirt from Ted Baker. Very British for this Scandimummy, but I absolutely love it! What do you think?

I love how elegant this cardigan looks and how beautifully it falls. Gorgeous investment piece from LondonW11

The cardigan retails at £320, so it’s definitely what I would consider an investment and is made from 100% Italian cashmere. It comes in three different colours; black, beige and stone grey. But the whole collection is beautiful and worth a browse.

Gorgeous grey cardigan from new British brand LondonW11

LondonW11 is a new British luxury brand specialising in cashmere from Scotland and Italy.  They are passionate about their products and where they are made ensuring it’s only the highest quality and best methods used.

The company also supports the charity NSPCC, and by adding the code NSPCC2010 in the comments field at checkout £20 is donated from every item sold from their capsule collection.

What are your investment pieces? Is it time to treat yourself? And have you heard of LondonW11?

NB! I was kindly sent this cashmere cardigan for the purpose of this review, but the words and opinions expressed are 100% my own.

The Pramshed


My Petit Canard


  1. Oh I love this, I think it looks fabulous. I always neglect my own wardrobe now the kids are here. Before they came along I used to go shopping every pay day, I only wish I had appreciated it at the time!! #MarvMondays

  2. I love that cardigan! It looks so stylish, yet also very comfortable and of high quality. Definitely an investment piece. I’ve been wanting to start building a capsule wardrobe just like you for very much the same reasons. I think it is so much more worthwhile than buying cheaper, on trend, momentary pieces. I’ve been inspired by your post to start thinking about doing this after baby arrives in the next few days/weeks as I’m sure Ill be wanting to buy a few new pieces 🙂 Thanks for sharing this on #MarvMondays. Emily

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